Alpha Capital to Offer 100% Live Prop Trading in London Following Initial 10-Trader Launch
Alpha Capital Group has established Alpha Prime, a new prop trading company that will offer selected traders the opportunity to transition from simulation to live market trading with institutional resources, Finance Magnates has learned.
Alpha Capital Group Launches New Live Trading Prop Firm
The London-based venture represents an expansion for Alpha Capital Group, which has operated in trading education and simulated trading since 2021. Alpha Prime will provide traders who have demonstrated success on the company's existing platforms with access to live trading accounts and professional support.

“Alpha Prime represents the next step for traders who are serious about making a career in the markets," George Kohler, Managing Director of Alpha Capital Group, commented for Finance Magnates. "The environment mirrors institutional trading desks with support, liquidity, mentorship, and the ability to scale capital."
This confirms reports from mid-February when the prop firm first announced plans to introduce such solutions and invite their most effective clients to a trading office in London.
10 Traders Under the Leadership of James Johnson
Alpha Prime will be led by James Johnson, who brings 30 years of experience managing trading desks for funds. The company plans to initially onboard 10 traders, with intentions to expand by identifying promising talent from its existing user base.
“All traders will have access to market-leading data and professional trading infrastructure,” Kohler added in a conversation with Finance Magnates. Each profit-sharing structure is tailored to each individual trader. All trading is 100% live - there is zero simulated trading on Alpa Prime.”
Announcing Alpha Prime 🚀
— Alpha Capital Group (@AlphaCapitalUK) February 14, 2025
For the first time, the top traders from Alpha Capital & Alpha Futures will get the chance to trade on a live professional floor in London.
Led by a trading veteran with 30+ years of experience running global desks for top funds, this is an opportunity… pic.twitter.com/bhgA6yc5bc
The new venture will be primarily focused on futures and derivatives trading, while also offering facilities for forex and CFD trading. Traders will receive direct market access to global exchanges through professional trading infrastructure.
This move follows a very successful 2024 for the company, during which it claims to have paid out $80 million to its clients.
Selection and Risk Framework
Alpha Prime will identify potential traders through analysis of performance data from existing Alpha Capital Group platforms, which engage over 100,000 monthly active traders.

"One challenge that traditional proprietary trading firms have faced is sourcing talented traders. We now have access to hundreds of thousands of traders trading various instruments regularly," added Andrew Blaylock, Director at Alpha Capital Group.
Risk management protocols include around-the-clock monitoring by risk managers using both manual and automated systems to ensure adherence to risk parameters.
Monthly Salary, Trading Strategies and Regulation
Alpha Prime offers selected traders a package that includes a monthly salary in addition to performance-based earnings, scalable capital allocation, multi-asset class access, and mentoring.
"We have been planning this project since the inception of Alpha Capital Group back in 2021," Blaylock noted. "We now feel the time is right to proceed with Alpha Prime."
The company accommodates various trading approaches but indicates a preference for rules-based strategies. In-house quantitative analysts can help traders backtest their strategies over five-year historical periods.
“We support all types of trading activity and are particularly in favour of more rules-based and emotion-free strategies, which tend to be more successful,” Kohler told FinanceMagnates.com.
Alpha Prime is self-funded as part of the Alpha Group of companies and currently operates under regulatory exemptions.
“We operate with FCA-regulated clearing companies to enable DMA and trading infrastructure,” Kohler concluded.