Jan De Schepper, the Chief Sales and Marketing Officer at Swissquote, is the new President of the Swiss Advertisers Association (SWA). With extensive experience in branding and marketing, he is expected to lead the Swiss advertising industry as it adapts to evolving market trends.

Extensive Marketing Expertise

“Jan De Schepper, Chief Sales and Marketing Officer at Swissquote, has been elected as the new President of the Swiss Advertisers Association (SWA),” the company mentioned in a post on LinkedIn.

“With his extensive experience in branding and marketing, Jan is set to lead the SWA into a new era of innovation and advocacy. Congratulations, Jan, we look forward to seeing your impact!”

De Schepper has a strong track record in sales and marketing, making him a fitting choice for the SWA presidency. At Swissquote, he currently serves as the Chief Sales and Marketing Officer, a position he has held for more than six years.

Innovation and Advocacy

As President, De Schepper is expected to focus on modernizing advertising strategies and strengthening the voice of Swiss advertisers. The industry faces challenges such as digital transformation, regulatory shifts, and evolving consumer behaviors.

Under his leadership, SWA is expected to push for policies that support advertisers while encouraging innovation in the sector, the announcement noted.

Expect ongoing updates as this story evolves.

Source: Finance Magnates