CFD broker VT Markets has entered a sponsorship agreement with the Portuguese Football Federation (FPF), becoming the federation’s exclusive Official Trading Partner in the Middle East and North Africa.

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Linking Trading with Portuguese Football

The partnership will run under the theme “Invest in Greatness,” a campaign linking trading with the global profile of Portuguese football. The agreement reportedly include regional marketing initiatives, trading-themed campaigns and fan engagement events designed to connect football audiences with financial markets.

The Portuguese Football Federation said the deal fits its strategy of building commercial partnerships beyond Europe. João Medeiros Cardoso, Commercial Director of the FPF, said the agreement “is a relevant step” in reinforcing the federation’s ties with football supporters in the Middle East and North Africa.

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The move comes shortly after VT Markets’ Dubai subsidiary received a Category 5 license from the UAE Securities and Commodities Authority (SCA). The license enables the company to offer brokerage services in the country under local regulatory oversight.

The partnership suggests that sponsorship in major sports remains a key tool for trading platforms seeking brand legitimacy in competitive regions like MENA, where regulatory frameworks are tightening and marketing activities face increasing scrutiny.

Expect ongoing updates as this story evolves.