CFI Financial Group has appointed Omar Khaled as its new Chief Marketing Officer. Khaled was previously the Global Director of Marketing at CFI, where he worked on the company’s international marketing strategy.

In his new role, Khaled will lead CFI’s global marketing operations. His responsibilities include brand management, digital marketing, performance tracking, and client communications across all markets.

Leadership Change at CFI Financial

He brings over 15 years of experience in fintech, trading, and digital sectors. Before joining CFI, Khaled served as Marketing Director at MultiBank Group for more than a year. Prior to that, he spent over a decade at amana, holding roles as Marketing Manager and later Marketing Director. He worked in both Beirut and Dubai during his time at amana.

Ziad Melhem, CEO of CFI Financial Group, said: "Khaled has been instrumental in elevating our marketing capabilities and expanding our brand presence across key regions."

Daoud Takes Global Marketing Leadership

In addition, Leen Daoud has been promoted to Global Head of Marketing. She previously served as Head of Marketing for the MENA region. In her expanded role, she will oversee marketing across all regions and will continue to report to Khaled. Daoud has previously led brand initiatives in the MENA market and will now operate within the company’s broader global framework.