In 2019, Trustee Wallet, a leading non-custodial crypto wallet by BlockSoftLab Inc., faced the challenge of enriching its user experience and enhancing its in-app functionality. Despite already offering a wide variety of features—support for 30+ blockchains, staking, and DeFi integration—the wallet lacked a seamless and reliable crypto-swapping solution.

To address this gap and meet growing user expectations, Trustee Wallet integrated Changelly’s Exchange API, with impressive results: a 97.4% swap conversion rate. Since the initial integration nearly six years ago, almost every initiated swap in the Trustee Wallet app has been completed, meeting and exceeding user expectations for reliability and ease of use.

This case study examines how Changelly’s API effectively boosted Trustee Wallet's user engagement and drove overall growth.

Metrics-Driven Results: The Impact of Changelly’s API Integration

Changelly API integration has significantly improved Trustee Wallet's key business metrics. Here’s the breakdown.

Improved Conversion Rates

One of the most striking achievements over the years of collaboration is the 97.4% conversion rate from started to confirmed swaps within Trustee Wallet via Changelly’s API. Almost all initiated transactions proceed smoothly to completion, indicating that the integrated swap feature is effective and user-friendly.

Transaction Dynamics

Post-integration, 57-60% of all custom crypto-to-crypto swaps are now handled via Changelly, which demonstrates a strong user preference for the exchange’s seamless swap functionality. This reflects a marked shift in transaction dynamics, with users increasingly engaging in faster and more reliable in-app exchanges.

Top Trading Pairs and Coins

Trustee Wallet users have shown strong engagement with popular trading pairs, particularly USDT TRC20-TRX, which isn’t surprising as Trustee users can stake Tron (with ~5% APY) in the app and make transactions with the USDT token almost for free.

USDT TRC20, TRX, BTC, ETH, and SOL are the top-performing coins in the wallet, which aligns closely with broader market trends and user preferences for versatile, high-liquidity assets.

Strategic Advantages and Business Benefits

The partnership between Trustee Wallet and Changelly extends beyond raw metrics, offering a range of strategic benefits that have solidified Trustee Wallet’s position as a leading player in the crypto wallet industry.

Enhanced User Experience

By integrating Changelly, Trustee Wallet transformed into a full-fledged crypto platform where users can not only hold, buy, and sell, but also swap crypto—all in one app. By offering users reliable crypto transactions, Trustee Wallet has strengthened its market position, enhanced user satisfaction, and laid a strong foundation for continued growth and innovation.

“Changelly has improved the Swap section in Trustee Wallet with its presence. We were able to expand the number of swap pairs for our users, improve trading limits, and most importantly - there is healthy competition between Swap providers in the app, so our users can exchange cryptocurrencies at the best rate on the market.” - Mike Kutsenko, Head of Business development in Trustee Wallet.

Mutual Growth and Market Reach

The partnership has proven to be mutually beneficial:

  • Trustee Wallet now offers its users seamless in-app exchanges, enhancing its value proposition.
  • Changelly gains new customers from Trustee Wallet’s growing user base, expanding its reach to users looking for a reliable, efficient crypto swap service.

Zifa Mae, Head of Product at Changelly, expressed her enthusiasm about the partnership: "At Changelly, our mission is to empower our partners with seamless, reliable crypto exchange solutions that drive measurable impact. Seeing Trustee Wallet achieve a 97% conversion rate through our API integration is a testament to the strength of our technology and our shared commitment to enhancing the user experience."

Continued Growth and Innovation

The success of Trustee Wallet’s integration with Changelly has positioned their tandem for continued growth. While there are no immediate plans for additional API integrations, the existing partnership has laid a solid foundation for future enhancements. Trustee Wallet is also expanding its product line with Trustee Plus, a custody solution with the ability to issue a crypto card on the MasterCard network. The new app offers users even more flexibility in managing their crypto assets.

Changelly’s Exchange API empowers crypto businesses across various sectors, including crypto wallets, portfolio trackers, exchange aggregators, Web3 ecosystems, and many others. It has helped 600+ partners accelerate growth, enhance user experience, and increase conversion rates for swaps between 1,000 cryptocurrencies on 185 blockchains. For more information on integrating Changelly’s API to drive measurable results, visit Changelly’s official website.

Source: Finance Magnates