Saxo Bank, a provider of online trading, investing, and wealth management solutions, has announced it now serves 1.5 million clients. The increase reflects the ongoing trend of individual investors taking a more active role in managing their portfolios.

In May last year, Saxo Bank said its client assets reached DKK 800billion ($116.1billion), a record for the Danish broker, which had more than 1.2million clients at the time. Founder and CEO Kim Fournais attributed the growth to lower prices, a broad product range, and the ability for clients to diversify portfolios.

AI Integration Supports Saxo Bank Growth

Fournais also expressed gratitude for the work of the bank’s employees and the “trust of its clients and partners”.

He added that the bank is exploring ways to improve its platforms, including integrating artificial intelligence to enhance the personalised trading and investing experience. “Our goal is to make it easier for clients to invest in multiple assets and diversify their portfolios,” he said.

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The client increase follows a period of strong financial performance. In March, Saxo Bank reported a net profit of DKK 1,005 million for 2024, up from DKK 260 million in 2023, an increase of 287%. The growth reflects both the rising number of clients and higher assets under management.