BUX Names Marlou Jenniskens as CEO, Succeeding Yorick Naeff

BUX, the Europe-based neo-broker owned by ABN AMRO, has tapped Marlou Jenniskens as its next Chief Executive Officer (CEO), effective 1 February 2026. Jenniskens currently heads Digital Wealth Products at the parent company.

She will take over from Yorick Naeff, who moves on to lead innovation efforts for the Dutch banking giant.

BUX Eyes Broader Growth

Jenniskens brings nearly 16 years of experience from ABN AMRO, spanning equity capital markets, digital product development, and leadership roles in private banking.

At ABN AMRO, she oversaw the launch of investing and pension products, steered customer experience initiatives, and played a central role in integrating BUX into the bank’s wealth strategy.

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“Throughout my career and personal life, I’ve seen how powerful it is when people feel confident enough to take charge of their financial future,” said Jenniskens. “BUX has always stood for accessibility and clarity, and I’m excited to build on that foundation. I look forward to working with the team to create meaningful, intuitive experiences that help more people build their financial future with confidence and ease.”

She will use her experience to focus on expanding the available products of BUX, such as a newly planned savings proposition. The expanded platform aims to attract users seeking to manage both investments and savings in one place.

BUX is now available in eight European countries. The company offers trading across stocks, ETFs, and ETCs, with custom and pre-built investment plans via its mobile platform. It’s targeting both new investors and those who want lower-cost alternatives to traditional banks.

CEO Shuffle Signals Renewed Push in Digital Wealth

The leadership shuffle deepens ties between BUX and ABN AMRO. Naeff, who has been at BUX’s helm since 2020, credited Jenniskens for her expertise in digital wealth and for her strategic role in the platform’s integration process.

“It’s a proud moment to pass the helm to Marlou as BUX enters its next chapter,” Naeff said in today’s (Monday’s) release. He emphasized her network inside ABN AMRO and commitment to innovation.

Jenniskens is set to advance BUX’s push into blended savings and investment offerings, areas gaining traction among European fintechs.

Alongside her executive credentials, Jenniskens is known in the Dutch financial sector for championing diversity and financial empowerment, particularly for women. She is an active member of SER Topvrouwen, a collective of female leaders in Dutch business, and has supported initiatives that broaden access to financial knowledge.

Some time ago, the Dutch fintech partnered with JP Morgan Asset Management to launch a self-managed active exchange-traded fund (ETF), dubbed BUX Prime Investment Plans.