ATFX Connect: Strategic Growth and Institutional Expansion

ATFX Connect's Managing Director in MENA, Hormoz Faryar, joins Finance Magnates' Andrea Badiola Mateos at the iFX Expo Dubai to discuss the company's regional and global strategy, market position, and technology.

Client Focus and Market Position

The institutional market is competitive, and standing out is important. According to Faryar, the company puts clients first by developing solutions based on their needs. “ We integrate client requests with forward-thinking innovations that they have yet to discover they require. Whether it’s regulatory setups, payment solutions, or API improvements, we make sure our services match client needs,” Faryar noted.

Global Reach with Local Support

ATFX Connect is a global company that provides seamless solutions to brokers around the world. Unlike firms that operate exclusively in specific regions, ATFX Connect allows brokers to leverage resources from its offices i.e. London, Sydney, and Hong Kong. “Our Dubai office doesn’t work alone. If a client wants to expand into Sydney or needs help from our London office, we offer that flexibility. That sets us apart,” Faryar emphasized.

Institutional Growth and Industry Trends

ATFX Connect is seeing strong growth in institutional trading, especially with the rise of prop trading and funded trader models. As firms look for reliable trading infrastructure and liquidity solutions, the company is using its global resources to meet these needs.

“Our institutional business is driven by talent and technology. Profitability matters, but our main focus is on steady growth and making ATFX Connect a leading institutional provider,” Faryar stated.

To hear more about ATFX Connect’s strategies and insights, watch the full interview with Hormoz Faryar at the iFX Expo Dubai on Finance Magnates’ official platform.

About ATFX Connect

Back in 2019, ATFX stepped into the Institutional arena with the launch of its Multi-Access platform ATFX Connect. The management's vision was to expand the broker's global presence and continue to provide award-winning liquidity and customer service to clients within the Institutional community. With the focus on the professional Investor, the ATFX Connect platform is designed to provide an efficient automated trading venue that delivers tailored liquidity solutions to Hedge Funds, Asset Managers, Brokers, Private Banks, and other financial institutions.