Exclusive: CRM Solutions Provider Proftit to Shut Down Operations

Proftit Ltd., a provider of CRM solutions to brokers and prop firms, has decided to close down its current operations to consider and implement strategic changes, Finance Magnates has learned.

“Realignment” is Necessary

According to the company, the decision came after a careful evaluation of prevailing market trends, as it has recognised that “future opportunities lie outside of its current focus, and a substantial realignment would be required.” However, it remains unclear in which direction the company will align its business strategy in the future.

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“We would like to express our heartfelt gratitude to our clients, partners, and employees for their support and collaboration throughout our journey,” the company told Finance Magnates.

As seen on its website, Proftit offers broker CRM, trading solutions, and prop tech.

Boom of Tech Providers

Interestingly, the Israeli firm is shutting down its operations when the business of other similar tech providers is booming.

MetaQuotes remains dominant among trading platforms with MetaTrader 4 and MetaTrader 5. However, the technology giant’s actions against the prop trading industry last year, which banned companies from using its platforms to offer services to US-based traders, opened up opportunities for its competitors.

Finance Magnates earlier reported that Devexperts, which offers the DXtrade platform, onboarded over 40 prop firms in a year. Further, the number of active DXtrade SaaS users tripled in 2024 to 1 million.

Spotware Systems, provider of cTrader, is another beneficiary, as the company signed many new clients. Ran Strauss, the Co-Founder and CEO of Leverate, another tech provider in the trading industry, even termed the phenomenon “the rise of platforms.”

Meanwhile, MetaQuotes also raised MetaTrader licensing fees at the beginning of 2025. It is even hostile towards the integration of its two platforms with other potential competitors, like TradingView.