Multi-asset broker FXTRADING.com has appointed Adam Phillips as its new Chief Executive Officer. By bringing in a market professional with more than 25 years of experience in institutional trading and prime brokerage, the company is signaling a shift in its growth plans.

Phillips’ career has been built around managing sizable institutional mandates and maintaining relationships with major global banks, including UBS and Deutsche Bank.

His background suggests that FXTRADING.com may be preparing to pivot towards operational practices typically associated with institutional firms, even though the broker has historically focused on the retail segment.

Several traditionally retail-focused brokers have already started building institutional arms. Phillip Securities, for example, recently adopted Integral’s infrastructure to support institutional FX and CFD trading.

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Before joining FXTRADING.com, Phillips worked as Managing Director at Yellowfin Asset Management and Blue Fin Capital, where he oversaw more than $74 million in institutional mandates and carried out complex multi-exchange trading strategies. He also secured mandates from large financial institutions such as Toronto Dominion Bank and FourWinds Capital Management.

A Retail Broker Preparing for an Institutional Leap

These credentials stand out against the company’s current public profile. Founded in 2014 and headquartered in Sydney, FXTRADING.com describes itself as a technology-driven multi-asset broker. It operates under ASIC license, and holds an additional Vanuatu license for its international business.

The firm promotes marketing figures such as “over 60,000 clients in 100+ countries” and “over 100,000 clients,” but does not provide breakdowns of active accounts or publish trading volumes, AUM, or other financial metrics.

Against this backdrop, the decision to hire a CEO with a strictly institutional background appears to be an attempt to bring more structure and transparency to the company’s next phase. Phillips offered a similar message in his first public statement.

“Our mission is clear: expand FXTRADING.com’s global footprint while elevating standards in client service, operational transparency, and institutional-grade risk management,” he said. “We will leverage the same rigorous frameworks that earned the confidence of major banks and asset managers to deliver exceptional value to our clients worldwide.”

The leadership change comes after several years of gradual rebranding and expansion. In 2021, the company abandoned its former Rubix FX identity and secured the FXTRADING.com domain as part of its push into global markets. With this foundation in place the choice of an institutional CEO suggests that FXTRADING.com is preparing to tighten its operational processes and risk controls as it aims to compete more assertively on the international stage.

Source: Finance Magnates