CNBC entered into a partnership with prediction-market operator Kalshi to integrate its event-odds data across the network’s television, digital and subscription products starting next year.

The deal comes days after a similar collaboration between Kalshi and CNN and highlights how major news outlets are adding prediction markets to their coverage of politics, economics and global events.

Multi-Year Exclusive Partnership

According to CNBC, the agreement makes Kalshi the sole provider of prediction market data to the channel, mirroring the model the exchange has already tested with CNN but on a competing channel.

The network also plans to use Kalshi’s prices to show how odds on key events shift as new information hits markets. Editorial teams will integrate the data into segments and analysis rather than treat it as a separate product.

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Kalshi runs a regulated events exchange where users trade contracts tied to outcomes such as elections, inflation releases, policy decisions and cultural moments. Prices on these contracts translate into implied probabilities, which offer a forward-looking view on how traders collectively see the odds.

This structure has made Kalshi a reference point for investors, policymakers and media outlets looking for a quantitative gauge of expectations.

From early next year, CNBC will reportedly display Kalshi data on flagship shows including “Squawk Box” and “Fast Money,” where viewers will see a dedicated ticker with event odds running alongside traditional benchmarks like stock indexes, bond yields and currency rates.

Forecasts Become Part of the News

CNBC will also feature Kalshi data across its website and subscription services, weaving implied probabilities into stories on macroeconomics, politics and corporate risk. Kalshi, for its part, will host a CNBC page on its platform that highlights markets selected by CNBC editors.

The CNN and CNBC collaborations mark a broader change in how television news covers uncertainty. Instead of quoting polls or analyst views alone, producers can now lean on market-implied probabilities that update continuously.

For investors, that means a clearer link between narratives on air and the risk pricing that drives portfolios. For prediction markets, it means a mainstream platform that could turn event odds into a standard fixture of financial news, much like economic calendars and futures curves today.

Source: Finance Magnates