A bold AI-powered launch reframes online trading through human stories and a mission of financial inclusion.

Deriv, one of the world’s largest online trading platforms with more than 3 million clients globally, has launched its first-ever global brand campaign, “Trading for anyone. Anywhere. Anytime”, which is also the company’s mission statement.

It’s a milestone moment for a company that has quietly evolved over 26 years into a major force within the fintech landscape, serving clients across the globe. And with its first global brand campaign, Deriv is making a bold declaration: online trading doesn’t need to be complex or exclusive, it can be human, intuitive, and accessible.

A global brand campaign with a global ambition

Since its founding in 1999, Deriv has championed a mission to democratise access to financial markets, long before “financial inclusion” became a mainstream industry priority. The new campaign brings this vision to life through striking creative and AI-enhanced storytelling that captures the everyday person who is ambitious, curious, and increasingly global.

“For many years the barrier to entry has been too high. At Deriv, we’re proud to be part of the democratisation and levelling of the playing field, globally,” said Yoli Chisholm, Senior Vice President of Marketing at Deriv. “Our campaign embodies what we’ve built over the last 26 years, a platform that empowers anyone, anywhere, to explore the financial markets with trust, safety, and confidence. We wanted our first global brand campaign to make a declaration of our commitment to financial inclusion.”

Where human creativity meets AI innovation

The campaign, conceptualised by Deriv’s in-house creative team, was brought to life through an AI-powered production workflow. AI tools were used to elevate the campaign’s visual identity and narrative, from cinematic video sequences to adaptive imagery for global markets.

But the team is quick to emphasise that human creativity leads the process.

Carl Whiteside, Vice President of Design adds, “This is a campaign where human creativity leads, and AI enables.” “We used AI tools to elevate production and not to replace imagination. It’s about storytelling that feels both real and futuristic, a reflection of how trading itself is evolving.”

The campaign aligns with Deriv’s broader transformation into an AI-first organisation, where AI is increasingly embedded across marketing, product, compliance, engineering, and customer support. The goal is to build more intuitive experiences, more personalised learning, and more efficient tools for traders of every background.

Breaking down barriers to the world’s financial markets

At its core, the campaign communicates Deriv’s long-standing philosophy of access, distilled into three pillars.

It highlights how Deriv supports every kind of trader from beginners taking their first steps to experienced traders refining their strategies with intuitive tools, educational resources, and multilingual support. Available to clients anywhere, the platform ensures seamless access across mobile and web, reflecting the increasingly global and connected nature of today’s traders. And through 24/7 trading opportunities, it empowers clients to act on opportunities on their own schedule.

A shift in how the industry talks about trading

While many trading platforms focus on technical features or high-intensity trading culture, Deriv is betting on something more human: access, relatability, and inclusivity.

The result is a campaign that markets a platform made for anyone, anywhere and at any time.

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Source: Finance Magnates