The cryptocurrency market is buzzing once again, and XRP, the native token of the XRP Ledger, is stealing the spotlight. As of today, March 12, 2025, XRP’s price is climbing, leaving investors and traders asking: Why is XRP price going up today?

Several key developments from yesterday and today—both in the crypto space and broader economic landscape—are fueling this surge. From regulatory shifts to macroeconomic factors and legislative proposals, here’s a detailed, up-to-date look at the most important reasons behind XRP’s upward momentum.

What Is the XRP Price Today? XRP Rose 7,5% in One Day

As of today, Wednesday, March 12, 2025, XRP's price is testing the $2.24 level, rebounding sharply from the local support zone near the psychological level of $2. This marks the continuation of an almost 8% bounce from Tuesday when, after testing its lowest levels since February and dropping to $1.89, the cryptocurrency staged a noticeable recovery.

The support level that has been forming over the past three months has once again been defended, along with the 200 EMA, which separates the long-term bull trend from the bear trend. Over the last 24 hours, XRP has been one of the top gainers, rising 2.6%, according to CoinMarketCap data. Alongside XRP, Bitcoin is up 1.6%, and BNB has gained 1.9%, while Ethereum and Tron have recorded declines of 1.5% and 3.7%, respectively.

Why is XRP's price rising? Let's take a closer look!

You may also like: New Price Forecasts Show If XRP Can Reach $100

Why Is XRP Rising? 5 Main Reasons

1. U.S.-Canada Trade War Eases, Lifting Risk Assets

Macroeconomic factors are playing a huge a role in XRP’s rise. Yesterday, March 11, 2025, the U.S.-Canada trade war made headlines as President Donald Trump doubled metals tariffs before abruptly backing off. Initially, the tariff hike raised fears of a global trade conflict, dragging down risk assets like cryptocurrencies. However, Trump’s decision to pause the tariffs—announced late on March 11—eased tensions, boosting demand for riskier investments.

This shift was a relief for crypto markets, which had seen a market-wide correction earlier in the week due to tariff-related uncertainty. With Canada agreeing to bolster border security and Mexico deploying troops to curb illegal activities, the de-escalation has restored confidence. XRP, alongside Bitcoin (BTC) and Ethereum (ETH), rebounded as investors returned to the market, contributing to today’s price uptick.

President Trump launched an unprovoked trade and tariff war with America’s closest friend and ally. Until the threat of tariffs is gone for good, we won’t back down. pic.twitter.com/eH85Dv0iJO

— Doug Ford (@fordnation) March 11, 2025

2. Lummis’ Revamped BITCOIN Act Sparks Crypto Reserve Speculation

Another major catalyst emerged yesterday when Senator Cynthia Lummis reintroduced her Boosting Innovation, Technology, and Competitiveness through Optimized Investment Nationwide (BITCOIN) Act of 2025. The revamped legislation proposes that the U.S. government acquire and hold over 1 million BTC—approximately 5% of Bitcoin’s total supply—through lawful means like forfeitures and gifts, rather than direct purchases. While the bill focuses on Bitcoin, it has broader implications for the crypto ecosystem, including XRP.

The BITCOIN Act signals a pro-crypto stance from U.S. lawmakers, reigniting speculation about a multi-currency strategic reserve. President Trump’s earlier announcement on March 2, 2025, named XRP alongside BTC, ETH, Solana (SOL), and Cardano (ADA) as potential reserve assets. Although his January executive order prioritized Bitcoin, the possibility of XRP’s inclusion remains alive, especially with Lummis’ influence.

NEW: 🇺🇲 Senator Lummis to reintroduce the BITCOIN Act!

Key provisions:
- 1M BTC purchased over 5 years
- 20 year HODL (minimum) pic.twitter.com/29oogAJWot

— Fiat Archive (@fiatarchive) March 11, 2025

3. Institutional Adoption and ETF Hype Gain Traction

Institutional interest in XRP is surging, adding further momentum to its price rise. Yesterday, 500 banks now offer XRP custody services—a development that enhances its integration into global financial systems. While this figure awaits verification, it underscores XRP’s growing appeal for cross-border payments, a use case Ripple has long championed.

Additionally, the race for a spot XRP exchange-traded fund (ETF) is heating up. As of March 11, XRP ETF filings reportedly reached 11, with firms like Bitwise and WisdomTree vying for SEC approval.

4. Regulatory Clarity Boosts XRP Sentiment

One of the most significant drivers of XRP’s price increase today is the growing optimism surrounding regulatory clarity for Ripple, the company behind XRP. The launch of the U.S. Securities and Exchange Commission’s (SEC) Crypto Task Force under Acting Chair Mark Uyeda. This task force has already taken steps to ease enforcement actions, dismissing cases against major players like Coinbase and Kraken. For XRP, this could signal a turning point in its long-standing legal battle with the SEC, which began in 2020 over the alleged unregistered sale of securities.

5. Market Dynamics and Technical Strength

Beyond external factors, XRP’s price movement reflects strong market dynamics. After a volatile start to March—triggered by tariff fears and a $300 billion crypto market wipeout—XRP has shown resilience. Technical indicators suggest bullish momentum, with the token reclaiming key support levels above $2.00.

XRP Technical Analysis: Key Support Defended

Based on my technical analysis, XRP has once again defended the psychological support at $2, just as it did twice in March, once in February, and as many as three times in December 2024.

The last time XRP interacted with this level, a bullish pin bar formed on the chart (which I discussed in this article), triggering a 50% upward move. Will history repeat itself? It's hard to say, but so far, every touch of the lower boundary of the consolidation pattern that has been forming since December has led to a more or less significant buying reaction.

At this point, I do not anticipate a drop below this level (though I identify additional support zones at $1.78 and $1.27). Instead, I am looking upward at three key resistance levels:

• $2.29 – Local lows from February
• $2.84 – December highs, retested as resistance in February
• $3.40 – 2025 highs, tested in early January when Bitcoin reached its all-time high

Why Is XRP Going Up? A Perfect Storm of Catalysts

So, why is XRP rising? Today’s price increase is the result of a perfect storm: regulatory optimism, a stabilizing macroeconomic backdrop, pro-crypto legislation, and growing institutional adoption. The U.S.-Canada trade war scare subsiding, Lummis’ BITCOIN Act proposal, and Ripple’s potential legal victory are converging to create a bullish narrative for XRP.

Looking ahead, XRP’s trajectory hinges on several variables. A favorable SEC outcome could propel it past its all-time high of $3.55, while sustained trade tensions or a hawkish Federal Reserve might cap gains. For now, though, XRP is riding a wave of momentum, making it one of the standout performers in the crypto market on March 12, 2025.

XRP News, FAQ

Why Is the XRP Price Increasing?

As of March 12, 2025, one big reason is the growing hope around regulatory clarity for Ripple, the company tied to XRP. On top of that, macroeconomic shifts—like the U.S.-Canada trade war cooling off after tariff threats—have lifted risk assets, including XRP. Add in institutional interest, like banks offering XRP custody and talks of XRP ETFs, and you’ve got a recipe for a price surge. Basically, positive news and market excitement are pushing XRP higher.

What Is Happening to XRP Today?

Yesterday’s news about Senator Cynthia Lummis’ BITCOIN Act—which suggests the U.S. might stockpile cryptocurrencies—has sparked chatter about XRP being part of a future reserve, even if Bitcoin is the main focus. Meanwhile, the U.S.-Canada trade tension eased after President Trump backed off doubling metals tariffs, giving crypto markets a breather and a boost.

Can XRP Reach $100 in 2025?

No, according to most analyses. While we cannot rule out such a price in the long term, reaching it within the next few months seems impossible. XRP’s price would need to increase by 4,200%, and its market capitalization would have to exceed $5 trillion—double the current market capitalization of the entire crypto market.