KuCoin Pay, the crypto payment arm of KuCoin, has integrated with Pix, the country’s widely used instant payment system, allowing millions of users to convert over 50 cryptocurrencies into real-world spending power. This move positions crypto not just as an investment, but as a practical financial tool for daily life.

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A New Era for Crypto Payments in Brazil

KuCoin’s integration with Pix enables users to transfer funds directly from their KuCoin wallets to any Brazilian bank account or pay merchants via QR code. The feature supports both crypto and fiat currencies within a single app, providing a smooth and secure payment experience.

By leveraging Pix’s existing network—already serving 175 million users—KuCoin Pay taps into Brazil’s rapidly growing crypto ecosystem, where approximately 12% of the population, or 26 million people, already engage with digital assets.

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The platform supports over 50 cryptocurrencies, including BTC, USDT, USDC, and KCS, for instant conversion to Brazilian real (BRL). Users can now pay bills, shop online, or settle in-person purchases without delays. Raymond Ngai, KuCoin Pay Lead, highlighted the significance:

The integration also ensures compliance with local KYC regulations, combining security with convenience, and helping foster financial inclusion for a population increasingly comfortable with digital tools.

Reducing Reliance on Cash

Pix, Brazil’s instant payment system, has transformed payments by enabling 24/7 transfers using simple identifiers like QR codes. Its widespread adoption has reduced reliance on cash, increased operational efficiency, and provided affordable access to digital financial services.

For KuCoin Pay, partnering with Pix provides an opportunity to embed cryptocurrency into this established payment framework, bridging traditional banking and blockchain innovation.

KuCoin Pay has been designed for merchants and consumers alike. Businesses integrating KuCoin Pay can accept crypto for both online and offline transactions, unlocking new revenue streams and borderless payment options.

By simplifying crypto payments and pairing them with a widely accepted national system, KuCoin positions itself at the intersection of investment, innovation, and everyday financial utility.

Meanwhile, KuCoin recently launched KuCoin Institutional, a division designed for professional investors, brokers, and strategic partners. This move follows the company’s retail-focused initiatives, such as KuCoin Pay, which enables merchants to accept cryptocurrency payments through QR codes and point-of-sale systems.

The crypto exchange also launched xStocks, a product offering tokenized versions of major U.S. equities, including Tesla, NVIDIA, and the S&P 500 ETF. These assets are now available for trading on KuCoin and are denominated in USDT.

Source: Finance Magnates