Blueberry Teams Up with SailGP Champions Bonds Flying Roos in Multi-Year Deal
The Bonds Flying Roos have added two major partners, including Australian-founded online trading platform Blueberry, ahead of the Abu Dhabi Grand Final of SailGP.
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Both partnerships are multi-year deals and join Title Partner Bonds in supporting the team’s operations.
Blueberry Joins Bonds Flying Roos Partnership
Blueberry has become the team’s Official Online Trading Partner. The company views SailGP as a platform to connect with global audiences that value precision, agility, and high-stakes decision-making.
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Blueberry CEO Dean Hyde said, “Our partnership with the Bonds Flying Roos marks a major milestone for Blueberry as we expand our global footprint. As a proud Australian brand, we’re thrilled to team up with one of Australia’s most successful and dynamic sporting outfits.”
Flying Roos “Well-Positioned” for Abu Dhabi
The announcement coincides with a video release featuring co-owners Hugh Jackman and Ryan Reynolds, along with Bonds Flying Roos Driver and CEO Tom Slingsby. The video provides an overview of SailGP and Team Australia, highlighting the speed and intensity of the 50-foot foiling catamarans.
Jackman and Reynolds said they “feel a tremendous responsibility to keep the Bonds Flying Roos on top of the SailGP leaderboard.” They added that, with the support of Blueberry and its “surgical trading precision,” the team is prepared and “well-positioned heading into the Abu Dhabi Grand Finale,” ready to compete for the title.
Blueberry Refreshes Brand, Adds cTrader Platform
Meanwhile, Blueberry has completed a brand refresh, updating its logo, typography, and websites for clients and partners. The redesign will extend across trading platforms, educational content, and social media.
Following the rebrand, Blueberry partnered with Spotware to integrate the cTrader platform into its offering as part of a broader multi-platform approach. The broker operates globally, providing access to over 2,000 instruments, including forex, shares, commodities, indices, and cryptocurrencies, all through a single account.