Tickmill Pushes on Kuwait Presence with Local Brand Ambassador

Only a month after opening a Kuwait office, Tickmill has signed local social media influencer Musaed Alfouzan as its brand ambassador. The contracts for difference (CFD) broker said it wants to “deepen locally relevant communications and education” through this partnership.

Influencer Marketing Has Potential for Brokers

Alfouzan is a prominent internet personality in the Arab world. Based in Kuwait, he has over 2.7 million subscribers on YouTube and 1.6 million followers on TikTok.

“Musaed combines community trust, market awareness, and a strong focus on education, which matches our own priorities as a broker,” said Kay Hook, Chief Marketing Officer at Tickmill. “Partnering with a respected voice helps us explain our value proposition more clearly and support responsible trading behaviours.”

Last month, Tickmill opened its Kuwait office, which was seen as the broker’s attempt to boost its presence in the region. It also has a strong presence in Dubai in the UAE and opened another office in Oman earlier this year.

“Our Kuwait office is an important step in our regional expansion, bringing support and new solutions closer to our clients,” said Mohamed Abdelbaki, Regional Marketing Manager at Tickmill.

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Brokers Expanding in the Middle East

However, Tickmill is not the only CFD broker to grow its Middle East presence. Earlier this year, competitor XS.com also opened a Kuwait office, stating similar goals around local client service and market growth.

Several other brokers have also opened offices across the Middle East, most of them in Dubai due to the favourable licensing regime in the country.

The expansion also makes sense as retail trading demand in the region is rising fast. Capital.com said that Middle East and North Africa trading volumes reached $804.1 billion in the first half of 2025, up 53 per cent from the previous six months. The UAE alone made up more than 70 per cent of that activity.

Tickmill also reported a rise in trading volumes in the region, although the last update came in August 2024, when the broker set a new record of $135 billion, a 54 per cent increase in the first half of 2024.