Trading and investment platform eToro has signed a multi‑year agreement to become the Official Trading Partner of Nottingham Forest FC for the 2025/26 season. The deal covers both the Men’s and Women’s teams.

The partnership comes as betting brands face new restrictions on Premier League shirt sponsorships. Retail trading platforms such as eToro are increasingly appearing in sports marketing.

In July this year, eToro began sponsoring Premiership Women’s Rugby. This made it the first company to sponsor both men’s and women’s title races. The company has also sponsored the men’s football league since 2023.

Expanding Sports Partnerships and Gender Focus

“By supporting both NottinghamForest’s Men’s and Women’s teams, we’re doubling down on our commitment to close the gender gap, in both the finance and sports spaces,” StephanieWilks‑Wiffen, Director of Marketing at eToro, said.

The NottinghamForest deal expands eToro’s involvement in sports alongside existing partnerships with CrystalPalace, Everton, and WestHamUnited.

The company’s LoudInvesting campaign aims to promote equality in sport and reduce the gender investment gap by making investing more accessible and visible.

Sports Sponsorship Expenditure

According to Matt House, CEO of SportQuake, eToro spent $10.7 million on sponsorships in 2024–25. This placed it among the top trading brands globally. While football is the main focus, opportunities also exist in F1, basketball, and regional sports. House noted that official club sponsorships provide cost-effective marketing for digital trading platforms.

Branding and Fan Engagement

Under the new agreement, eToro branding will appear across the CityGround on matchdays. This includes pitch‑side LED boards, stadium screens, and interview backdrops. The partnership also includes digital campaigns, a match‑day fan zone, and a season-long series of co‑branded content offering data-driven football insights.