In its recent action, Trustpilot has removed fake reviews from the profile of AudaCity Capital, one of the oldest prop trading firms still in operation. This came about two weeks after the review website took similar action against Hola Prime, which launched around last November but had customers on Trustpilot sharing platform experiences as early as May.

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Prop Firms Using Fake Reviews

“We’ve detected and removed a number of fake reviews for this company,” a message on AudaCity Capital’s Trustpilot page notes. “If we find additional fake reviews on this profile, we’ll remove those too. If you believe a review is fake, you can flag it.”

According to an archived page of AudaCity’s Trustpilot profile on 3 March 2025, the platform had 2,670 reviews and a TrustScore of 4.7, which is deemed “excellent.” However, it now has 1,115 reviews, and Trustpilot has also temporarily removed its ratings.

While Hola Prime was a relatively new platform, AudaCity has been in the prop trading business since 2012, making it one of the oldest in the industry.

Trustpilot's Reputation Casino

Finance Magnates recently revealed the growing demand for fake Trustpilot reviews. Many websites and social media profiles offer single fake reviews for as much as $10 while providing heavy discounts on bulk purchases.

Read the full story on "Trustpilot’s Reputation Casino: Are Brokers and Props Playing or Getting Played?"

Trustpilot told Finance Magnates that it has identified and requested shutdowns for almost 5,000 review seller sites or social profiles since July 2024. Out of those, over 250 were subsequently taken down.

However, one fake review platform still in operation claims to be using “a pool of 20,000 Trustpilot profiles, each created from unique devices and IP addresses of real users worldwide” to make the “reviews look organic.”

trustpilot

“Where we detect fake reviews, we’ll remove them and take action,” Trustpilot noted on its legal page. “If a business has a paid subscription with Trustpilot and continues to breach our guidelines after we’ve sent them a formal notice, we’ll terminate their subscription.”

And indeed, Trustpilot takes such action. Before AudaCity Capital and Hola Prime, the review website removed fake reviews from the profile of Blue Guardian, another prop trading firm. In another incident, the review platform suspended the prop firm Funding Pips’ profile, citing "an increase in reviews related to recent media attention," which allegedly resulted in an influx of biased reviews against the firm.

According to Trustpilot, it has a team of over 88 agents and legal experts to enforce its guidelines and removed more than 3.3 million fake reviews in 2023 and 2.6 million in 2022. However, it is questionable how effective Trustpilot’s actions against such fake reviews are.

Source: Finance Magnates