The recent delisting of PipFarm from Prop Firm Match has exposed tensions between some prop firms and the rating website in this niche sector. While Prop Firm Match stressed that its decision followed “an extensive review process”, PipFarm’s founder and CEO, James Glyde, highlighted that the final request from the rating website “went far beyond what is reasonable.”

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Filling the Regulatory Gap in Prop

Prop Firm Match is a popular platform that lists and ranks reliable prop firms, which are obviously not regulated. Its ratings create authenticity around the prop platforms because of its extensive review process and ratings from real users.

Prop Firm Match’s CEO, Martin Gensen
Martin Gensen, co-founder and CEO of Prop Firm Match (Photo: LinkedIn)

The website attracts over 400,000 monthly visits globally, with India being its largest traffic source, accounting for around 10 per cent of the total, according to SimilarWeb.

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Suspension and delisting of prop firms from Prop Firm Match are not unusual. The rating platform suspended or delisted True Forex Funds, The Funded Trader, Bespoke Funding Program, Funded Engineer and several others. However, all these firms faced severe operational issues or were eventually shut down.

PipFarm, however, does not seem to fit into that group, despite numerous negative reviews on social media.

Are Requests Getting Unrealistic?

According to Glyde, his company provided “extensive documentation” on its “operations, procedures and resources” to Prop Firm Match, but the rating website was “asking for written commitments and legal undertakings.”

The PipFarm CEO believes that the final request by the rating platform even exceeded “what regulators require of shareholders when licensing a broker or a bank.”

“I was advised against it, and out of principle, I chose not to comply with their demand,” he added.

FinanceMagnates.com reached out to Prop Firm Match’s CEO, Martin Gensen, but he refused to share anything beyond what’s public, only adding: “We have very strict demands for firms to get listed and monitor listed firms to ensure they uphold the standards we expect from our partners.”

James Glyde, PipFarm, CEO
James Glyde, PipFarm, CEO

Glyde revealed to FinanceMagnates.com that his platform received about 12,000 sales in 30 days before it was delisted. However, most of those sales came from existing customers who were arbitraging their coupon codes.

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Another prop firm confirmed that Prop Firm Match brought “quite a lot of traffic” to its platform when they were running big discount offers. However, according to them, around half of that traffic was toxic.

While one prop firm saw a sharp decline in traffic from Prop Firm Match after tightening its discounts and commissions, the rating platform, according to the prop firm, indicated it would consider renewed promotion in exchange for higher commissions or enhanced visibility into sales generated through its referrals.

However, the prop firm refused the offer as it was unwilling to share such a large amount of sensitive data.