Shares of Electronic Arts ($EA) were quickly halted after a report in the Wall Street Journal suggesting the company could be taken private.

EA shares

Electronic Arts is one of the big dogs in gaming, best known for its sports franchises like FIFA (now EA Sports FC) and Madden, alongside hits like Apex Legends, Battlefield, and The Sims. The business is split between live services — where the real money is, thanks to microtransactions, downloadable content, and in-game cosmetics — and full-game sales.

They’ve built a steady cash machine on annualized sports titles and recurring revenue from Ultimate Team modes, which are essentially digital trading cards driving billions. On the other side, EA leans into big multiplayer shooters and life-sim games with long tails. Mobile also factors in, though not as heavily as rivals.

Source: Investing Live